Privacy Policy

This Privacy Policy explains how Pure Keepsake collects, uses, shares, and protects personal information when you browse the website, contact the team, create an account, submit personalization content, or place an order.

How are pet photographs and memorial details used? They are used to create, fulfill, and support the personalized order. Any unrelated public, advertising, or promotional use requires separate permission.

Information You Provide

Information may be collected when you place an order, create an account, submit a contact form, request support, join a mailing list, or upload content for personalization. This may include:

·       Name, email address, telephone number, billing information, and delivery address.

·       Order details, product selections, personalization text, gift information, and customer-service messages.

·       Pet photographs, artwork, names, dates, and other files or wording submitted for a personalized product.

·       Account credentials and preferences when customer accounts are available.

·       Marketing preferences and any consent provided for optional communications or content use.

Information Collected Automatically

When you use the website, technical information may be collected through cookies and similar technologies. This can include device type, browser, internet protocol address, approximate location, referral source, pages viewed, interactions, cart activity, and diagnostic information.

How Information Is Used

·       To process payment, personalize products, fulfill orders, and provide delivery updates.

·       To respond to enquiries, resolve order problems, and maintain customer-service records.

·       To operate, secure, troubleshoot, and improve the website and shopping experience.

·       To detect fraud, misuse, technical problems, or activity that may threaten customers or the business.

·       To meet accounting, tax, legal, regulatory, and record-keeping obligations.

·       To send marketing messages where consent or another lawful basis permits, with an option to unsubscribe.

Pet Photographs and Personalization Files

Uploaded photographs and memorial details may be accessed by service providers involved in personalization, production, storage, customer support, or fulfillment. Access should be limited to what is reasonably necessary to provide the order and related support.

These materials are not intended for unrelated public display or promotional use without separate permission. Requests concerning deletion or continued storage can be made through the Contact page, subject to legal, fraud-prevention, production, and record-retention requirements.

Service Providers and Information Sharing

Information may be shared with providers that support website hosting, ecommerce operations, payment processing, personalization, production, delivery, analytics, marketing, security, and customer service. These providers receive information only for the services they perform and are expected to handle it under appropriate contractual and legal safeguards.

Information may also be disclosed when required by law, to protect legal rights or safety, in connection with a business transaction, or with the customer’s direction or consent.

Cookies and Similar Technologies

Cookies may be used to operate the cart and checkout, remember preferences, maintain security, measure website use, improve performance, and support advertising or marketing where permitted. Available cookie controls depend on the visitor’s location, browser settings, and the consent tools implemented on the website.

Payment Information

Payment transactions are processed through authorized payment providers. Pure Keepsake should not receive or store complete payment-card details unless the published checkout system explicitly states otherwise.

Data Retention

Personal information is retained only for as long as reasonably needed for orders, customer support, legal obligations, dispute resolution, fraud prevention, and legitimate business records. Retention periods may differ by data type and legal requirement.

Security

Reasonable administrative, technical, and organizational measures are used to protect personal information. No website, transmission method, or storage system can be guaranteed completely secure, so customers should use strong account credentials and avoid sending unnecessary sensitive information.

International Processing

Website, payment, production, support, or delivery providers may process information in countries other than the customer’s own. Where required, appropriate safeguards should be used for international transfers.

Your Privacy Choices and Rights

Depending on applicable law, you may have rights to request access, correction, deletion, restriction, portability, or information about how personal data is used. You may also object to certain processing or withdraw consent where processing relies on consent. Requests can be submitted through the Contact page and may require identity verification.

Marketing Choices

Marketing emails can be stopped by using the unsubscribe option in the message or by contacting Pure Keepsake. Transactional messages about orders, security, or customer-service requests may still be sent when necessary.

Children’s Privacy

The website and products are not directed to children who are not legally able to enter an online purchase agreement. If personal information is believed to have been submitted by a child without appropriate authorization, contact Pure Keepsake so the matter can be reviewed.

Changes to This Policy

This policy may be updated when website features, service providers, legal requirements, or business practices change. The version published on the website will apply from its stated effective date.

Contacting Pure Keepsake About Privacy

Submit privacy questions or rights requests through the Contact page. Include enough information to identify the relevant account, order, or interaction, but do not send payment-card details or account passwords.